The conceptual basis for EXPLORE HCC is addressed in an essay developed by S. Todd Stolp, MD, and Barry A. Hillman, PhD. titled “A Proposed Model for Public Health Literacy Incentivized through Employment Opportunity”, 2016. A well-established movement in Public Health uses a relatively new vocabulary in conversations to move population-based preventive measures further upstream, working with such concepts as the determinants of health, the built environment and community preparedness. The implications of the burgeoning literature in this field is that primary prevention – taking deliberate steps before illness is present in an individual or community – is critical to improvements in Public Health. Indeed, achievement of the Triple Aim of health reform, namely improved health, improved healthcare delivery and lower per-capita health care costs, is easily connected to earlier and community-wide disease prevention. The authors suggest that if upstream public health interventions are to receive public, and, therefore, political support, improved Health Literacy in this country is a prerequisite. But conceiving ways to implement and fund improvements in Health Literacy has been difficult. EXPLORE HCC has been designed with a K-12 educational focus aligning the current educational science standards with healthcare employment opportunities to create a more health literate community.